I think it’s fair to say that we’re all feeling it. The resigned acceptance that our beloved British summer is almost over. Holidays have been and gone and are nothing now but a distant memory. We’ve all spent time with good friends, family and as we do every year – made the most of the good weather and the good times.
As we see the last week of the summer holidays out, it’s time to reflect and prepare for the busy months ahead leading up to Christmas.
Traditionally, January is the beginning of a new financial year, a new set of targets – we all set ourselves goals in and out of the workplace, which to be honest, most of us probably never stick to.
With September being the start of a new Academic year – even those of us without children still have this ‘back to school’ time of year engrained into us as a time to get organised, get planning and to get our heads down. There is always an unavoidable urge within us to better ourselves and produce better results all round.
Companies across the board start to look at a fresh approach to marketing. Are they performing as well as they should be? Are they near to meeting objectives? What should they be doing about budget planning for 2019? Autumn is a great time of year to really showcase services and to win new customers. In the built environment, the Autumn season sees the start of Editorial Calendars being prepared for the following year, the awards season begins and Expos and Events are all timetabled and scheduled.
Autumn is the perfect time to try out a new approach to filling the lead generation pipeline over the winter months. In readiness for the end-of-year and the lead up to Christmas, there is a cost-effective opportunity to ensure that your PR strategy is on point.
We are a specialist PR Firm for the Construction, Facilities Management and Energy Sectors, and we know how to target new and existing audiences in order to raise your profile. If you want to dip your toe in the PR water, either by launching a new product, service or repositioning your services, SMPR can help.