LinkedIn is changing! What is your strategy? A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. And in this section, you’ll find out how we can help and train you to leverage LinkedIn for your business.
Personal profiles put faces to ideas, which is why it’s so important to incorporate personal accounts into your company’s LinkedIn strategy.
As a B2B PR Firm for the Construction, FM, Built Environment, Health and Safety, Demolition and Asbestos Industries, LinkedIn is a fantastic element in our Social Media toolkit which enables us to be responsive to current news and issues that are highlighted within the groups that we are affiliated to on behalf of the client.
Although Linkedin is a personal social networking service for business professionals, it is proving to be one of the best ways to publish our client’s SMO (Social Media Objects) to an existing target audience.
SMPR can work with you and your employees to coach you into getting the most out of your Linkedin activities.
What you will learn:
- How to use personal profiles and company pages to build your audiences
- The types of posts that will boost LinkedIn engagement
- The power of analytics to optimize your LinkedIn strategy
The LinkedIn algorithm thrives on interactions. Bringing your team in on your marketing efforts can make a huge difference in your reach and overall growth.
Encourage employees to post about their individual expertise on personal accounts—share their knowledge with the world (and associate that expertise with your brand in the process). Ready to take a deep dive?