We are in the business of providing high value, results driven PR for all our Construction, Energy & FM clients. With millions of people throughout the world accessing and even relying on their blog, Linkedin, Twitter, Google+ or Facebook accounts daily, your target audience is already out there waiting for you.
We aren’t going to tell you why you need to embrace social media as part of your marketing activity because we are assuming that you already know you need to!
All online PR activity is undertaken with search in mind – all our client PR communications are search engine optimised using relevant keywords and hyperlinks back to relevant pages your website or blog. We will create, optimise and share your PR content using relevant social media channels which we will identify for you. Social media is largely based around interaction. By building trust within the community you can generate genuine interest in your site and your products.
Find out more about using social media marketing as part of your overall marketing strategy:
- Blogs for B2B
- Twitter for B2B
- Linkedin for B2B
- Facebook for B2B
- Houzz for B2B
Managed Social Media for Business packages are available from £495 plus VAT – click here to find out more
To find out more about how our social media marketing services can benefit your business and how we can help you create, optimise and share your PR content contact us on 02476 546150 today, or email us and we will contact you.
Social Media Services that we can support you with:
Blogs are a fantastic way to reach a targeted audience of ‘opt-in’ subscribers. By posting and sharing regular content and relevant information, your corporate blog will raise awareness and ultimately drive relevant traffic to specific pages of your own website. A WordPress blog is one of the easiest, low cost and most effective ways to engage your Construction, Energy or FM sector buyer. A blog allows you to self-publish, get indexed, create authority, link to the social spaces and REACH your target audience, whoever and wherever they are!
Click here to see some of the WordPress blogs we have set up and manage for our clients. You can pick one and subscribe either by email or RSS and see how the whole thing works or you can call us on 02476 546150 or email us and we will contact you.
Ongoing we can manage the blog as part of our online B2B PR service.
Facebook for Business
Facebook is a B2B networking and marketing platform that connects individuals as friends and allows them to communicate through messages, wall posts, external website links and conversation.
Facebook allows corporate executives and decision makers to promote their companies and interests which in return drives traffic to their websites and any blogs that they may have. Latest news can be published and promoted by updating the ‘status’ box on the profile page which appears on friend’s home page as a news feed thus creating (brand) awareness.
Facebook groups can be created about anything by anyone, and by engaging in this type of activity is an additional benefit for businesses as it connects with target audiences and allows group members to share information and the latest industry news. Groups are also indexed by the Facebook search engine ensuring that they can be found by those individuals with common interest.
Creating polls, publishing blogs, uploading podcasts and importing RSS feeds are just a few of the easy to add yet effective features available on Facebook. Statistics including traffic, gender and age group can also be measured from such features which subsequently give businesses the opportunity to educate themselves about their client’ s interest and activity levels.
Previously, Facebook was predominantly a personal social network but that hasn’t stopped business and their proactive marketing and sales teams from adapting its existing features to suit their networking and promotional needs.
So, if you want to connect with your clients let SMPR share your latest industry news with the world.
Twitter for Business
If you are launching a new product or service or you just have news to share, Twitter quickly helps you to spread the word. Talking about your industry in an intelligent way via Twitter can raise your company’s profile and create you as an authority on a specific business subject. Using Twitter is like tapping into a collective conversation with a relevant audience who will share your messages, subscribe to your blog and link to your content. Whilst we don’t necessarily think you should outsource your Twitter activity in full, we recommend this service to help you get started with a view to integrating Twitter into your marketing activity.
SMPR offer a full Twitter management service, either as part of a tailored PR package, or as an individual element to complement existing media channels and PR activities.
Each member of the SMPR team regularly use LinkedIn to share client news with relevant groups and authority figures from specific industries. With a number of groups already set up and various affiliations to relevant industry forums, SMPR actively connect with key figures from relevant industries and communicate client news to an audience of avid listeners.
As a B2B PR Firm for the Construction, FM, Built Environment, Health and Safety, Demolition and Asbestos Industries, LinkedIn is a fantastic element in our Social Media toolkit which enables us to be responsive to current news and issues that are highlighted within the groups that we are affiliated to on behalf of the client.
Although Linkedin is a personal social networking service for business professionals, it is proving to be one of the best ways to publish our client’s SMO (Social Media Objects) to an existing target audience.