How we work
We are in the business of delivering high value, results driven PR for all our clients. We ensure your PR communications strategy is directly linked to your business objectives, so all PR activity adds value to your bottom line. When we first meet, we set and agree realistic PR objectives for all PR campaigns and ongoing PR activities.
We tailor specific measurable B2B packages to meet all budgets and all client PR requirements and then once started, we report on the activities and results at the end of each month.
All online PR activity is undertaken with search in mind – all our client PR communications are search engine optimised using relevant keywords and hyperlinks back to relevant pages your website or blog.
Measurability is key to all our PR activities. We evaluate all activity to include:
- Online coverage
- Press and trade press coverage
- Website traffic
- Website referrals
- Website conversions
- Search engine performance
- RSS subscribers (to blogs and news items)
- Social media activity
We understand the best way to communicate any news story to the press most effectively. With recent dramatic changes to the media landscape, the days of issuing a press release and expecting it to get picked up by all the trade journals and news sites are diminishing. The huge reduction in the number of print publications means that fewer outlets will cover your story. Worry not! We still have contacts with all the reputable trade press and we connect and network with the rapidly emerging online audiences of Editors and Bloggers who will publish your content.
For more information on the affordable B2B packages please contact us on 0870 199 4044 today, or
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and we will contact you for an informal chat about getting your online marketing kick-started.
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